irsipconstruction
Updated: 23 апреля 2026 г.
Manufacturing and sale of SIP panels and garden rooms in the United Kingdom. The client is a UK-based manufacturer working both with self-build kit solutions and turnkey projects.
Website Development
Key website solutions:
AI Content for Advertising
After launching the website, we decided to test advertising creatives.
The first step was a static banner — an image generated with AI and then manually refined in Photoshop. The image did not produce results: there were no leads.
Then we moved further and created a video using AI. In the video, the product is explained in simple terms: with SIP panels, it is possible to quickly and easily build a fully functional garden room right in your backyard. No construction process dragging on for months — just a ready-made solution.
During the first week of advertising, with a budget of $10 per day, we received 16 leads.
The manager immediately started processing them: calling each lead, sending the catalogue by email, and updating the status. Some people did not answer, some declined — that is a normal part of the funnel.
But among them were genuinely interested prospects: one wanted a garden room with an open-plan layout in Manchester, another discussed building two bedrooms in the garden, and several others requested the catalogue and agreed to a follow-up call.
$70 for one week. 16 leads. Several hot leads in progress.
The cost per lead came out to around $4.4 — and this was only the starting point, without any advertising optimization.
16leads in 1 week
$70weekly budget
$4.4cost per lead
$10/деньad budget
Since the first video showed strong results, we decided to create a second one, but with a different approach.
This time, it was built around the story of a real person. We developed the script from scratch: a hook that grabs attention in the first seconds, a first-person narrative, and a natural path from problem to solution. Based on the script, we generated the visuals with AI and then assembled everything into a finished video.
The script was structured so that the viewer recognizes themselves from the very first frame — working from a bedroom, taking calls in the kitchen, constantly overlapping with family life. Then comes the simple solution: fixed prices, 10 models, installation in just a few days, and no planning permission required. The ending is a clear call to get in touch and request the catalogue.
The entire video was 50 seconds long. No exaggerated claims — just a relatable situation and a clear offer.
At the same time, alongside the advertising, we solved another important challenge — visualization.
When a client is interested in a garden room, it is often difficult for them to imagine how it will look on their own property. We started creating 3D visualizations of layouts tailored to each client request using AI. The client describes what they want, and we generate a ready-made image: layout, dimensions, and exterior appearance.
This removes one of the biggest doubts at the decision-making stage — the client can see their future space before making a purchase.
Automation
CRM System Development
One of the first stages of the project was the development of a CRM system for the company’s internal needs. Instead of relying on ready-made third-party solutions, we started building a custom CRM tailored to the real workflows of the team and designed to create a more convenient and transparent system for working with clients.
At the first stage, the main task was to organize lead management inside the CRM and create a single space where the manager could record all important client information. The system made it possible to add new leads, store contact details, write notes, track interaction history, and assign the client’s stage — for example, hot, warm, or cold. This approach simplifies lead management and makes the handling of enquiries more structured.
From an automation perspective, this became an important step toward a more systematic sales process. When all enquiries are collected in one place, the company gains a more transparent workflow, and managers no longer lose leads across messengers, spreadsheets, or external services. This improves lead automation, increases visibility over the sales funnel, and makes sales process automation much easier.
A separate value of the project is that this is not a generic template-based solution, but a custom-built CRM system created specifically for the business’s needs. This gives greater flexibility for future development, makes it possible to add the required functionality without the limits of external platforms, and removes dependency on third-party pricing, interfaces, and workflow logic. As a result, the company receives a tool that becomes part of its overall business process automation and can scale together with the growth of the project.
Automated Lead Capture from Facebook
As the next step in automation, we connected the CRM system to the company's Facebook advertising campaigns.
The company was running Lead Ads — a format with a built-in lead form directly inside Facebook. Previously, all leads from this campaign were sitting inside the Meta Ads Manager, where they had to be manually exported, copied, and transferred into spreadsheets. This created a significant delay: the manager would find out about a new lead hours later, sometimes not until the following day.
We set up an automated pipeline: the moment a potential client fills in the form on Facebook, their details — name, phone number, and email — are instantly delivered into the CRM with no manual involvement. The lead appears in the system with a status of "Unprocessed" and is automatically assigned to a manager. If needed, the administrator can reassign the lead to a different team member directly inside the CRM.
This completely eliminated the manual data transfer step and reduced the response time to a new lead from several hours down to a matter of seconds.
What changed:
- Leads from Facebook ads land in the CRM instantly — no manual transfer required
- The manager sees every new lead immediately and can follow up while the client is still warm
- The full history of every client interaction is stored in one place — from the first touch to closing the deal
- The administrator controls lead distribution across the team in real time
As a result, the advertising budget works more efficiently — every lead is guaranteed to enter the pipeline and nothing gets lost in the handover process.