A complete brand identity: from logo to shopping bags, in 2-3 weeks
A real designer runs the project. AI is there to explore directions quickly and show them straight away on a shop sign, a price tag and packaging, not on a blank page.
The style usually stops at the logo
There is a logo, but the business looks mismatched
One contractor made the sign, the price tags were printed in the office, the bags are generic stock. Each piece is fine on its own; together they don't add up.
Reprinting costs more than the design itself
The logo changes, and with it the sign, the print run of bags, the badges, the shelving. You pay for the design once and for the printing and installation a second time.
There is nothing to give the printer
What you have is an image from a presentation instead of a vector file, with no versions of the mark for small sizes or dark backgrounds. Every print job turns into a separate conversation.
What you end up with
Logo and its versions
The main mark plus versions for small sizes, monochrome and dark backgrounds. So it reads the same on a shop sign and on a name badge.
Colours and fonts
A palette and a font pairing with clear rules: which colour and which size goes where. From then on any contractor can build a layout without inventing their own shade.
Store interior
The shop sign, shelf design, price tags. What customers see before the website and the ads.
Bags, badges, banners
Everything customers take away with them and everything visible from the street. Print-ready artwork, sized for your supplier.
A short usage guide
A few pages that get to the point: clear space, combinations to avoid, how to place the logo on photos. No hundred-page brand book that nobody opens.
Vector source files
Files you can take to any print shop. The right to use all of it without restrictions stays with you.
What it looks like in practice
Studio project: the full identity for a retail shop — logo, store interior, shelving, name badges, banners, bags. The case study will be published once the client has approved it.
Price and what's included
One payment, no subscription or renewals. The 2-3 weeks count from the moment we receive your brief and materials.
Prices exclude VAT; +21 % for clients in Spain.
- Logo and its versions: main, compact, small-size, monochrome
- Palette and font pairing with usage rules
- A short guide to applying the style
- Artwork for the materials your business needs: shop sign, store interior, price tags, name badges, banners, bags
- Print-ready vector source files
- The right to use all of it without restrictions
Branding does not require a website built by us: it is a standalone piece of work and can be taken on its own. The price covers five brand assets and two rounds of direction revisions; a sixth asset and beyond is €90 each. But if a website is next on your list, it makes sense to start with the style; otherwise the design will have to be redone to fit the new logo and palette.
How the process works
Briefing: your business, your audience, where people see you
We go through what you do, who buys from you and where the style will physically live. This is also where we fix the list of materials, so we don't design things you don't need or add them on the go.
First round of directions
Using AI, the designer puts together not a couple of sketches on a blank page but several directions, and shows them straight away in a real setting: on a shop sign, a price tag and a bag. Weak ones are dropped at this same step.
Selection and refinement
The designer finishes the chosen direction by hand: the proportions of the mark, logo versions, the palette, the font pairing. You see the interim versions, not a finished result on the last day.
Materials and file handover
We build the artwork to your list: shop sign and store interior, price tags, name badges, banners, bags. You get the vector source files and a short usage guide.
What makes branding stronger
Website module
€490 one-offThe website is built in your brand style from day one, instead of being repainted a month after launch. The same people do the style and the site.
See the moduleAI content module
€430/moVideos and product cards come out in the same style as your shop sign and packaging. Customers see one business, not an ad on one side and a shop on the other.
See the moduleNeither is required: you can take branding on its own and stop there, and the source files are yours either way. The other modules are taken separately too, and none of them needs a website built by us.
Answers to common questions
A real designer runs the project and is responsible for the final result. AI does not draw your logo; it speeds up the exploration: directions come together in hours rather than weeks, and you see them straight away on a shop sign and on packaging. From there the designer selects, refines and takes the work through to finished artwork. Weak options never reach you.
In the classic process, most of the time goes on trying out options and waiting for presentations. That is the part we compress. Selection, refinement and preparing the materials run at the normal pace, without rushing. The saving is on the exploration, not on the quality of the final result.
You are involved throughout. You see the first round of directions, say what feels right and what doesn't, and watch the chosen direction roll out across your materials. The final result should never come as a surprise.
That is a normal working situation, not a dead end. We work out exactly what isn't fitting and make another pass. Exploration is cheap here, and that is the whole point of the approach: we don't defend the first sketch just because a week went into it.
Yes. It is a standalone piece of work and does not need a website. Neither do the other modules: the CRM connects to the site you already have, the agent works in messengers, and content lives in your social media. If a website is in your plans, it makes sense to start with the style; otherwise the site design will have to be redone to match the new logo and palette.
Yes. We start from your existing mark and build the palette, fonts and artwork for your materials around it. If the mark doesn't hold up at small sizes or on a shop sign, we will say so plainly at the briefing, before the work begins.
Print-ready vector source files plus a short usage guide. You can print with any supplier; the right to use the work is not limited by time or by channel, and you never need to come back to us for the files.